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In a crisis, companies must know their purpose

Boards must drive the effort to answer a fundamental question: Why does our organization exist?

Boards of directors must take charge in overseeing their companies’ long-term direction and vitality, which means enforcing accountability for issues of purpose, longevity, and social impact.

We highlight below some key areas of focus for boards as this unprecedented public health crisis and its impact on the business and economic environment rapidly evolves.

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