By keeping the lines clear between discussion and debate sessions, and the actual decision making itself (following the principles outlined in the exhibit). This allowed for richer, more thorough conversations about the products and debates around the trade-offs involved, and ultimately led to better decisions.
Traditionally, strategy and risk are often treated as independent of each other. At GGI we think they are best understood as ‘two sides of the same coin’, having an inexorable relationship with each other. Entrepreneurship combines risk taking with risk shaping – it is the synergy of the two.