I never heard of someone who actually had the title Chief Purpose Officer. That is until I met Lara Yumi Tsuji Bezerra, who was named Chief Purpose Officer of Roche Pharma India in October 2017.
What is your company’s purpose and what do you choose to be?
At GGI we have explored Purpose and Culture in our courses in depth. As part of our determination of who we are, we choose to be an aspiring B Corp organisation as part of our Purpose. “Being a B Corp is less about the legal definition and more a statement about who we are as a company”.