The Hardest Thing To Change Is What Most Needs To Change: Expanding Our Duty Of Care (Forbes)

Donella Meadows, the scientist, systems thinker, and pioneering environmentalist best known for her prophetic 1972 book Limits to Growth, once shared this powerful truth:

“The hardest things to change are the mindsets
that create the systems that need to be changed.”

The modern exploiter mindset has led us to the brink of simultaneous and interrelated crises of environmental disaster, social dislocation and political dysfunction. These “non-business” issues are important for business leaders because there is no healthy business in an unhealthy society.
We are desperately in need of a new mindset that builds an economic system centered on creating a shared and durable prosperity for all, not on maximizing shareholder value for a few.


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